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carpet guys logo

Carpet Guys - Troy, MI

A company with the vision of being the largest flooring installation company in Metro Detroit. Their path to success includes a consumer facing website, custom content management system, vertical specific reporting and a strong online presence.

Front End Dev Back End Dev SEO
CGuild1.com > Portfolio > Carpet Guys

The Objective

Create, code and implement an online marketing plan that successfully increases brand awareness along with revenue generation through SEO, PPC, Re-targeting and off-site branding.

Front End Development

Design
Designed all page layouts, forms, cross marketing blocks, calendars, modals, email messages, online ads and internet based marketing materials.
UI/UX
Code all HTML, CSS and javascript while creating a custom built css framework and grid system for future use. Created the large form process and interactions site wide to keep the user engaged with an exceptional experience from landing to form completion.
PHP Development
I wrote all classes, custom functions and the entire site framework. All custom dynamic ppc landing pages and action items. Built all forms and form processes.
Java script
Integrate and created Java script plug-ins in both the front end and back-end of the site. WYSIWYG editor, photo gallery, AJAX driven tables and forms.
Email
Design and code all HTML marketing emails. Create, coded and implemented email tracking and custom email template system.
SEO Technical
Site structure, page layout, all site schema, social schema (meta tags) and overall experience
SEO Content
Provide all non blog unique content including all meta data, cross linking, page formatting, calls to action and on page experience. Created and implemented a 3 year SEO plan.
Main Site Landing Pages
Forms & Lead Generation
Dynamic Landing Pages
Email Responses & Campaigns

Back End Development

  • Data Structure, Storage and Security
  • Complete sales-force integration into the custom database and administration panels
  • Created custom marketing calendar, including the UI with time slots ran on radio and TV that tracked site conversions within pre-set times. (Compare 5 mins before ad run to 5 minutes after ad run.)
  • Designed and developed a custom web chat system for inter office communications. (think an advertisement-based Slack)
  • Prospect, Lead, Client, Sales and User Management
  • Custom Content Management System
  • Lead, Traffic, Sales and Multiple Reports
  • Third party integrations through proprietary API's
Reporting & Admin System
tasks uploads
cms section toplevel pages
web leads
campaign manager
dash
cms section content
call leads
section manager
projects
seo document respository
cross department request
cms section city pages
login 
Array
(
    [work_id] => 35
    [clienttype] => current
    [mytitle] => Web Developer
    [sitetype] => crm
    [sitetype2] => flooring
    [worktype] => layout, html, css, php, mysql
    [company] => Carpet Guys
    [name] => carpet guys
    [url] => https://www.carpetguys.com/
    [anchor] => carpet and flooring
    [description] => 
Create, code and implement an online marketing plan that successfully increases brand awareness along with revenue generation through SEO, PPC, Re-targeting and off-site branding.


My Work at The Carpet Guys
                                
    [nofollow] => yes
    [cms] => custom
    [revtype1] => sales lead
    [revtype2] => site management
    [revtype3] => 
    [plugin1] => custom crm
    [plugin2] => custom content management system
    [plugin3] => custom web forms
    [plugin4] => custom front end
    [plugin5] => custom backend
    [image1] => https://www.cguild1.com/images/logos/sq_carpetguys.png
    [image2] => https://www.cguild1.com/images/screenshots/carpetguys.com/landing-small.jpg
    [image3] => 
    [image4] => 
    [image5] => 
    [template] => templates/work/content-carpetguys.php
    [screenshotfolder] => carpetguys.com
)
1
  • layout
  • html
  • css
  • php
  • mysql
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